Check out this Small Cottage Business For Sale. Your chance to get in on the success after someone else has done the hard part of finding a product to make at home, that actually sells!

Marketing to Microbusinesses

MicroBusinesses are not like other businesses. If you are selling a B2B product aimed at very small businesses, or if you are selling Business Packages to either subcontractors or independent business owners, chances are, you are marketing to microbusinesses.

MicroBusiness owners do not think like corporate business owners. Time and money are both perpetually short in most cases, and they do not have a specialist to analyze the thing you are presenting - they have to be able to understand it themselves. Their idea of a large cash outlay is different, pricing breakpoints are lower, and open ended hourly costs or ongoing fees are more of a negative to them.

Marketing to MicroBusinesses is more than just promoting to them - it is your entire product or service presentation, pricing, policies and model. It all has to fit to be a hit with them.

On the plus side, the potential customer base is HUGE. You don't have thousands of business owners with thousands of dollars to spend. You have millions of business owners with tens or hundreds to spend. The individual prices are lower, but the potential customers are far more, and services that truly cater to them are actually fairly rare - there are a lot that say they do, but they are usually trying to exploit the market rather than really serve them.

If your experience is with larger companies, and you want to reach the microbusiness market, it can help to have someone in your corner who understands microbusiness needs inside and out. Our aim is always to take a product or service, tailor it directly to the needs of microbusiness owners, and then help the selling company give high value at a profitable price. This is pretty much always possible if you understand the needs, and are creative about how you approach meeting them.

A consultation is $200, for a call of about 1 hour, and email follow-up. This may be all you need to have your "ah-ha" moment and gallop off with it. If you need more (such as instructional writing, product development time, or additional consulting), we'll quote you up front so you always know what you get and how much you pay before you lock yourself in.

Take the First Step

Ready to ask a question or discover your options?

Call 405-881-5028, or Email us.

Helpful Books

MicroBusiness Growth Industries for 2014

17 industries with growth trends in spite of the economy

 

Most Wanted
Mushroom Products
for 2014

Hot Markets for Mushroom Farmers

 

Also check out our other books for information on Selling Mushrooms, Raising Pigeons (and selling them), Growing Microgreens, and more.

Disclaimer

We are business professionals, offering suggestions and skills training for traditional business operations methods. We are not lawyers, and we do not offer legal advice. We are not accountants, and we do not offer financial advice. We do share information for some business practices that are sometimes handled by a lawyer or accountant, but which many business owners choose to handle themselves.

Business is a risky thing, and no one can provide a magic formula for success. The concepts, skills, and strategies taught by us are sound, and have the potential to yield significant benefits, but individual results will vary, and positive outcomes are not assured. Your success may be influenced by your attitude, your understanding of the material taught, political or economic factors, or even natural disasters. We strive to present accurate and helpful information, but offer no guarantees.

We claim our First Amendment rights to refuse service to anyone for any reason, with or without stating that reason.

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